Why Businesses Need SEO Marketing?
In the good old days to find a product or a service, generally, the consumer would search the index of a directory namely “White Pages” / “Yellow Pages” to find a list of businesses that would suit their need. Nowadays the intention is still the same, it’s the consumer that would most likely look up on search engines to find what they need.
There are at least hundreds and thousands of registered websites out there for each search term and Google data indicates the majority of people will click the top few results from the returned list. Hence all these businesses are competing against each other for the first ten results on the first page. This is where search engine optimisation (SEO) comes into play. The goal of SEO services is to increase the business website SERP (search engine result pages) rankings. Google is still a major search engine for consumers so our SEO marketing efforts will be based on their directions.
Google’s complete search algorithm is quite large that contains an unknown number of variables. However, we know search engine’s goal is to return results that are as relevant as possible for the user. The more relevancy the website has in Google’s eyes, the higher ranking the website will get. SEO marketing is a process that can be summarised into the following steps below.
- We help you find the relevant search terms for your business. Having an in depth understanding of this part of the process is essential to your marketing strategy. This is one of the first and most important components of an SEO strategy. The objective is to select buyer intent keywords with relatively low competition to start off with. The process requires some research to know what the consumer is looking for that your business is offering.
- We then structure your website with all pieces of relevant information for search engines as well as for your potential customers. Your website content should contain search terms that you would like to rank for and it should provide valuable information or solutions to your potential customers.
- Now that the website is running with the recommended setup. We will help your website to earn trusts from other influential and legitimate sources. Search engines will rank a website higher when there are other internet properties talking/linking back to it.
- With the data gathered, the cycle begins by refining the process and continue building the brand awareness, your products or services.
Headupcloud is a local seo agency providing affordable services in Melbourne. We specialise in just search engine optimisation to help businesses become more visible on the Internet.