In the good old days to find a product or a service, generally, the consumer would search the index of a directory namely “White Pages” / “Yellow Pages” to find a list of businesses that would suit their need. Nowadays the intention is still the same, it’s the consumer that would most likely look up on search engines to find what they need.
There are at least hundreds and thousands of registered websites out there for each search term and Google data indicates the majority of people will click the top few results from the returned list. Hence all these businesses are competing against each other for the first ten results on the first page. This is where search engine optimisation (SEO) comes into play. The goal of SEO services is to increase the business website SERP (search engine result pages) rankings. Google is still a major search engine for consumers so our SEO marketing efforts will be based on their directions.